So has the recession affected wine sales? Yes and no. It has affected the dollar amount of sales but it has not affected the volume of sales.
People are still buying wine, but now the emphasis is on choosing bottles that represent quality received for value rendered. In other words, consumers are now looking for a good buy.
A few years ago people were buying $20-$40 bottles of wine without a second thought. Today, the $8, $9, and $10 bottles of wine are leading the market. The hottest items on wine store shelves in the past few years have been the $7-$10 “fighting varietals”.
Per capita wine consumption is about the same now as it was last year, but the highly priced wines are finding few takers. It’s all a matter of finding balance. The yuppie-inspired spend, spend, spend mentality of the 80’s is being replaced with a more prudent attitude toward spending as we move into the 2000’s. Ultimately this will be for the best because it indicates that a balance will be found which will bring things back into perspective.
As a consumer, you should know that you can trust the judgment of the clerks at Crazy Billy’s. We go out of our way to find quality wines at affordable prices so that you will be satisfied with your purchase. Any time you want to ask questions, please feel free to do so.